How important is it to have a video? Well, let me put it this way, if you want to keep up with the pack and stay on the top of your game you should have a video or several. We all know there are millions of videos on the internet today and as a speaker, author, coach or entertainer you want to stay on top in your field and amongst your target audience so you can increase your exposure, sales and credibility. If you’re not creating videos right now, you might want to get on the bandwagon with the rest of the pack so you can stay ahead.
When someone tells you to create a video so it can become viral it’s not just as simple as throwing together a video and posting it on YouTube. Remember once you post something on the internet, it’s there to stay for a long time so be wise and be careful when creating and posting your videos.
In creating videos for the past 8 years I have taken notice to a few things and if you don’t want your video to become stale and not kick into that viral mode you were hoping for then here are some things to remember…. continue reading article here
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Yes, I know you have heard this many times and it couldn’t be truer! One of the biggest mistakes a speaker can make is having too “general” of a topic. You want to narrow your expert niche as much as possible. Become the Speaker of Choice, research your topic industry so you know “what’s hot” and “what’s not”. Take that research and develop a niche around it, be sure it is something you have experience with and will be able to present it as a professional expert speaker in that field. Don’t waste your time, energy and money on developing a “niche” that just isn’t going to get any recognition because it isn’t something that planners will be looking for! Do your research and I do put emphasis on this tip! Once you have discovered your niche, you must continue to practice your speaking skills and update your material and presentations to keep-up with the trends and changing issues.